Audience of One Strategy

This transcript discusses how narrowing content to an audience of one improves engagement, using true crime podcasts as a case study.

The "Audience of One" Content Strategy

• Content becomes more effective when narrowed to an audience of one
• When writing, write to one person specifically
• This approach creates a more engaging, conversational format
• Creates a natural flow that feels like eavesdropping on a conversation

Crime Junkie's Successful Format

• Host sits on a couch with a friend explaining crime stories
• Unlike typical podcasts with equal hosts, there's a clear storyteller and listener
• The listener acts as a proxy for the audience:
  • Mostly nodding and active listening
  • Asks clarifying questions when the audience would have them
  • Creates natural pauses and reactions that mirror what listeners might think

My Favorite Millionaire's Similar Approach

• Hosts intentionally surprise each other with topics
• Don't share notes or prepare together beforehand
• One host introduces a topic, the other reacts genuinely
• Creates authentic reactions and real-time riffing
• Makes the show more fun for hosts and engaging for listeners
• Feels like friends having a conversation rather than a scripted show

Why This Works

• Listeners feel included in a conversation rather than being lectured to
• Natural reactions create authenticity that's hard to script
• Questions get asked that the audience might be thinking
• Format creates a "tell you something/react to it" dynamic that's engaging
• Helps explain complex topics in an accessible way