Creator Brand Matchmaking

A TikTok creator management strategy that connects brands with creators through aggressive incentive programs, demonstrated through Goli's (apple cider vinegar gummies) creator rewards program.

Core Strategy

• Find and recruit top TikTok creators who can generate millions of views
• Implement tiered rewards programs beyond basic commission
• Focus on creators who can turn products viral through creative content

Reward Structure (Using Goli's Model)

• Monthly Sales Targets with Escalating Rewards:
  • $1,500 GMV → iPad
  • $4,000 GMV → iPhone
  • $15,000 GMV → Aruba Trip
  • $50,000 GMV → Rolex
  • $1,000,000 GMV → Miami Condo
  • Higher tiers include Lamborghini and stack previous rewards

Creator Economics

• Creators can earn:
  • Base commission on sales
  • Luxury goods and experiences based on performance
  • Monthly retainers ($10-30k) from brands for exclusive content

Content Strategy

• Creators focus on authentic, non-commercial feeling content
• Videos regularly achieve:
  • Millions of views
  • Up to 1 million likes per video
  • 5-6 million views on successful posts

The model works particularly well now because TikTok provides similar ROI to early Facebook ads - approximately $1.50 return for every $1 spent, making it highly profitable for brands willing to invest in creator partnerships.