Clear Financial Tool Pricing

LearnVest created a transparent financial planning platform that made professional financial advice accessible to the masses through content, tools, and direct advisory services.

Key Points:

• Three-Pillar Business Model:

  • Content: Free financial education and newsletters
  • Tools: Budgeting app showing all finances in one place
  • Advice: Direct access to certified financial planners

• Revolutionary Pricing Model:

  • $500/year for unlimited advice (vs. traditional 2% of assets)
  • Transparent pricing with no hidden fees
  • No product sales - pure advice model

• Proprietary Technology:

  • 8 patents on financial planning software
  • Cash flow-based planning (vs. traditional wealth-focused tools)
  • Software could process 60 data points to create personalized financial plans
  • Built for the 78% of Americans living paycheck to paycheck

• Business Evolution:

  • Started with content in 2007
  • Launched first tools to 10,000 users in January 2009
  • Became regulated as registered investment adviser
  • Expanded to B2B, offering software to companies as employee benefits

• Market Position:

  • Served customers from $30k to $30M in income
  • Became largest/fastest growing online financial planning company
  • Acquired by Northwestern Mutual for $375M to serve their 5M+ families