PageRank Social Authority

A framework for applying Google's PageRank concept to social networks, creating a weighted system of social connections and influence.

Core PageRank Concepts

  • Two main ranking factors:
    • Content quality/context
    • Authority (determined by incoming links)
  • Links pass authority proportionally
    • Higher authority sites pass more value
    • Value is divided among all outbound links
  • Authority is recursive
    • Sites with high authority pass more value
    • Example: NY Times link worth more than personal blog

Applied to Social Networks

  • Current Problem:

    • All follows have equal weight
    • Networks are symmetric/unweighted
    • No authority distribution system
  • Proposed Solution:

    • Replace basic "follow" with weighted endorsements
    • Users can "buy" into others using cryptocurrency
    • Authority/influence passes proportionally based on buyer's own value
    • Creates natural authority distribution similar to PageRank

Key Mechanics

  • Financial Endorsement

    • Users buy shares/coins of other users
    • Small amounts ($1-5) represent stronger signal than basic follow
    • Purchase amount indicates strength of endorsement
  • Value Transfer

    • High-value users transfer more authority when endorsing
    • Similar to venture capital - investment from prestigious firm carries more weight
    • Authority distributes across network based on endorsement patterns
  • Network Effects

    • Creates self-reinforcing system of authority
    • More valuable endorsers create more valuable endorsed
    • Natural weighting of influence emerges organically

This creates a more meaningful social graph where influence and authority are earned and distributed based on real endorsements rather than simple follow counts.

DS

Dharmesh Shah

Co-founder and CTO of HubSpot, a leading SaaS company. Recognized as a top SaaS influencer in 2024, with expertise in AI-driven user experiences.

Committed to continuous learning and innovation in the tech industry, focusing on SaaS, AI, and martech.