PageRank Social Authority
Share
A framework for applying Google's PageRank concept to social networks, creating a weighted system of social connections and influence.
Core PageRank Concepts
- Two main ranking factors:
- Content quality/context
- Authority (determined by incoming links)
- Links pass authority proportionally
- Higher authority sites pass more value
- Value is divided among all outbound links
- Authority is recursive
- Sites with high authority pass more value
- Example: NY Times link worth more than personal blog
Applied to Social Networks
-
Current Problem:
- All follows have equal weight
- Networks are symmetric/unweighted
- No authority distribution system
-
Proposed Solution:
- Replace basic "follow" with weighted endorsements
- Users can "buy" into others using cryptocurrency
- Authority/influence passes proportionally based on buyer's own value
- Creates natural authority distribution similar to PageRank
Key Mechanics
-
Financial Endorsement
- Users buy shares/coins of other users
- Small amounts ($1-5) represent stronger signal than basic follow
- Purchase amount indicates strength of endorsement
-
Value Transfer
- High-value users transfer more authority when endorsing
- Similar to venture capital - investment from prestigious firm carries more weight
- Authority distributes across network based on endorsement patterns
-
Network Effects
- Creates self-reinforcing system of authority
- More valuable endorsers create more valuable endorsed
- Natural weighting of influence emerges organically
This creates a more meaningful social graph where influence and authority are earned and distributed based on real endorsements rather than simple follow counts.
40:09 - 43:03
Full video: 01:20:59DS
Dharmesh Shah
Co-founder and CTO of HubSpot, a leading SaaS company. Recognized as a top SaaS influencer in 2024, with expertise in AI-driven user experiences.
Committed to continuous learning and innovation in the tech industry, focusing on SaaS, AI, and martech.