Viral Cuts Revenue Success
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Sam Parr shares how Viral Cuts quickly grew to 7-figures by productizing video content services.
"Viral Cuts is a company that I'm part of - I don't have anything to do with the day-to-day. If you have a podcast or video footage, they chop it up and post it on social for you.
The founder Hunter used to have an agency. He realized that when your agency is really broad and does lots of services for different clients, it's hard to focus and operationalize something. Your margins get crushed. His solution was to just focus on clips.
He did a great job hiring about 20 people and taught them how to make the clips. He created a very strict process on getting footage from people, chopping it up, and delivering it. It was very operationalized from day one.
The company got to 7 figures in revenue in about 60 days, most of which came because I tweeted about it and Cody Sanchez, another partner, started sharing it. Now it's well into the 7 figures. You have to deal with headaches because it's a people business, and we're not sure about churn, but it's going really well so far.
The hardest part is operationalizing the service - making it like a conveyor belt so workers know exactly what to do and have strict deadlines. The second hardest part is getting customers, but Viral Cuts solved that through me and Cody tweeting about it."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.