Gym Vertical Integration
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Alex Hermozi built a vertically integrated business empire around the gym industry, starting with gym consulting and expanding into complementary services. His approach leverages existing gym owner relationships to sell additional products and services.
Core Business Model:
- Gym Launch - $16-20k consulting program
- Teaches gym owners how to improve their business
- Includes course content and mastermind-style support
- Focuses on achieving "financial freedom"
Vertical Integration Strategy:
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Prestige Labs (Supplements)
- Sells supplements directly to gym owners
- Leverages existing gym owner relationships
- Provides ready-made supplement program for gyms to resell
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Lead Generation Service
- Handles digital marketing for gym owners
- Buys Google ads for "gym near me" searches
- Creates lead capture system with zip code entry
- Sells qualified leads to gym owners on per-lead basis
Business Results:
- Combined revenue: $70-80M annually
- Sold 66% of Gym Launch and Prestige Labs for $46M
- Generated $72M in personal earnings over 5 years through sales and dividends
Additional Ventures:
- Acquisition.com - Focuses on scaling service-based businesses
- Purchased other businesses like Enchanted Fairies (photography business)
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.