Big Company Executive Struggles
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Andrew Wilkinson shares his perspective on hiring CEOs, particularly focusing on why executives from large companies often fail in smaller organizations. His experience running 40 companies worth $500M has shown that successful CEO hires come from appropriately-sized companies with hands-on experience.
Key Points:
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Big Company Executive Problems:
- They don't know how to function without extensive support systems
- Often dependent on established processes and handbooks
- Struggle when they need to build systems from scratch
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Ideal CEO Background:
- Should come from a company 2x (not 20x) the size of yours
- Previous experience in similar industry or business model
- Hands-on experience building and running systems
- Typically better to hire a #2 from a larger company than a big company CEO
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Restaurant Analogy:
- Like hiring an Olive Garden manager to run a single restaurant
- They understand how to follow systems but not create them
- May struggle without corporate infrastructure and support
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Hiring Strategy:
- Avoid flashy executives with big company backgrounds
- Look for people who have built things from scratch
- Seek those who understand the scale and challenges of smaller operations
- Focus on candidates who can operate without extensive support systems
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Cultural Fit:
- Must be comfortable with limited resources
- Should be hands-on and willing to build systems
- Need to understand the scrappy nature of smaller operations
This perspective emphasizes the importance of finding CEOs who have relevant, hands-on experience rather than just impressive corporate titles.
Andrew Wilkinson
Co-founder of Tiny
Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.