T-Bill Gift Card Deposits

A simple way to generate additional profit by investing customer gift card deposits in T-bills, earning 5% interest on money that would otherwise sit idle in a bank account.

Key Points:

  • Source of Funds:

    • Customer gift card deposits
    • Money already sitting in company accounts
  • Investment Vehicle:

    • T-bills (Treasury Bills)
    • Current return rate around 5%
  • Benefits:

    • Pure profit with minimal effort
    • Example given: Makes $500/year in additional profit
    • Takes minimal time to implement (10 minutes mentioned)
    • No risk to core business operations
  • Strategy Type:

    • Described as a "boring lever pull"
    • Simple optimization of existing resources
    • No changes needed to core business

This represents one of several "boring" but effective ways to increase profits without changing core business operations or requiring significant effort.

AW

Andrew Wilkinson

Co-founder of Tiny

Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.

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