T-Bill Gift Card Deposits
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A simple way to generate additional profit by investing customer gift card deposits in T-bills, earning 5% interest on money that would otherwise sit idle in a bank account.
Key Points:
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Source of Funds:
- Customer gift card deposits
- Money already sitting in company accounts
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Investment Vehicle:
- T-bills (Treasury Bills)
- Current return rate around 5%
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Benefits:
- Pure profit with minimal effort
- Example given: Makes $500/year in additional profit
- Takes minimal time to implement (10 minutes mentioned)
- No risk to core business operations
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Strategy Type:
- Described as a "boring lever pull"
- Simple optimization of existing resources
- No changes needed to core business
This represents one of several "boring" but effective ways to increase profits without changing core business operations or requiring significant effort.
03:10 - 03:16
Full video: 01:06:59AW
Andrew Wilkinson
Co-founder of Tiny
Wilkinson is the co-founder of Tiny Capital, which owns companies including AeroPress, MetaLab and Dribble. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.