Impact Requires Preparation

Julia Cheek shares her experience on Shark Tank, emphasizing that while the show provides significant exposure, the real value comes from the extensive preparation and post-show execution. Her perspective highlights both the behind-the-scenes reality and the business impact of appearing on the show.

Key Points:

• Show Preparation Process:

  • Requires extensive commitment - "80% of my year was Shark Tank"
  • Involves a 50-page written application
  • Initial connection came through TechCrunch Battlefield scout
  • Filming vs. Editing:
    • Actual filming can last 1-3 hours
    • Gets edited down to 5-7 minutes for TV
    • Much more discussion happens than what viewers see

• Business Impact:

  • Traffic Results:
    • Received approximately 1 million unique visitors
    • Experienced sustained growth rather than just a spike
    • "We doubled in that week on a run rate standpoint"
    • Continued doubling the next month without decline

• Deal Structure:

  • Secured largest valuation deal for a female entrepreneur at the time
  • Initial terms changed post-show:
    • "Better for the company and probably better for Lori"
  • Deal Statistics:
    • Over 50% of deals never materialize
    • About 25% change terms
    • Only 25% close as shown on TV

• Working with Lori Greiner:

  • Brings significant value beyond capital:
    • Helps with retail presence
    • Assists with packaging and branding
    • Has relationship with top-performing Shark Tank companies
  • Invests her own capital through fund structure
  • Proven track record with successful companies like Scrub Daddy and Squatty Potty