Digital Sleep Therapy

A digital therapy platform called Shuni that helps people fix insomnia through skills-based coaching rather than medication, combining licensed doctors and app-based therapy to target the massive sleep disorder market.

Core Elements:

• Targeting 75M Americans (25% of population) who have insomnia
• $75B annual market for sleep aids
• Alternative to traditional pills and sleep aids that have side effects
• Combines app-based coaching with licensed medical professionals

Key Differentiators:

• Partnership with Matthew Walker (bestselling author of "Why We Sleep")
• Skills-based approach instead of medication
• Clinically verified results through habit-based app therapy
• Targeting broader mental health: insomnia, depression, and anxiety markets
• Total addressable market 50x larger than meditation apps

Business Model:

• $100 per session with 25% net margin
• 3-month customer payback period
• Corporate plans for employee benefits
• Additional funding through NIH grants ($500k secured, $2B+ available)

Growth Strategy:

• Converting waitlist to paying customers
• Expanding coaching team
• Rolling out corporate/enterprise plans
• Leveraging three major trends:
  • Success of app-based coaching (Calm, Headspace)
  • Growing acceptance of telemedicine
  • Rising rates of insomnia/anxiety due to technology and pandemic

Current Raise:

• Seeking $2M to reach 5,000 paying customers
• Target: $1M ARR milestone
• Partnership with NIH secured