Niche Review Platforms
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Sam discusses creating niche review/rating platforms similar to Glassdoor but for specific industries, using FYPM (Fuck You Pay Me) as an example. These platforms allow professionals to share compensation data and experiences working with different companies.
Key Points:
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Platform Structure:
- Basic website with login functionality
- Review and rating system
- Can be built quickly (2-3 days) using simple tools like WordPress
- Focus on gathering user reviews and building engagement
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Example Applications:
- FYPM.vip: Reviews for influencers about brands and payment practices
- VCGuide.co: Reviews of venture capitalists
- Niche.com: Reviews for schools
- Potential new verticals:
- Freelance writer rates for publishers
- Automotive manufacturing industry
- Any industry with freelance/contract work
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Business Value Drivers:
- Becomes addictive as people check their own ratings
- Valuable once you get people using it
- Easy to set up technically
- Network effects as more users contribute
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Success Factors:
- Having industry connections helps launch
- Works best when started by industry insiders
- Solving a real problem (payment transparency, work conditions)
- Building trust within the community
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.