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Shaan discusses growing a crypto-focused newsletter that leverages paid advertising and organic growth to build an audience. The business model demonstrates how media compounds over time to create cultural relevance and revenue opportunities.
Key Points:
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Newsletter Growth Metrics:
- Reached 16,500 subscribers in 3 weeks
- 50% growth in the last week (from 10,000 to 16,500)
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Growth Strategy:
- Using paid Facebook ads with strong performance
- Leveraging high appetite for crypto content
- Partnering with other newsletters for distribution
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Platform (Beehive):
- New platform with basic functionality
- Working with platform to develop needed features:
- Subscriber source tracking
- Long-term engagement metrics
- Partnership attribution
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Business Model Theory:
- Media compounds over time through:
- Cultural relevance building
- Audience growth
- Revenue opportunities emerging from consistent content creation
- Takes 1-3 years to see significant compound effects
- Media compounds over time through:
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Market Opportunity:
- Strong demand for crypto education content
- People recognize crypto as next big wave (like internet, mobile phones)
- Audience seeking to understand money-making opportunities in crypto
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.