Media Verification Failures
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A prankster revealed how easily media outlets can be manipulated when they're eager to cover a negative story, demonstrated through a simple stunt at Twitter HQ during Elon Musk's takeover.
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The Prank Setup:
- Noticed TV crews outside Twitter office
- Only needed a cardboard box and Michelle Obama book
- Required minimal planning (about 5 minutes)
- Executed by a tech startup founder
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Media's Response:
- CNBC was first to report without verification
- Reporter described the "visibly defeated" fake employees
- Story spread widely, reaching international audiences
- No fact-checking of basic details like names ("Rahul Ligma")
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Red Flags Media Missed:
- Employees carrying large boxes (unusual for tech workers)
- Outdated concept of carrying boxes when fired
- Obviously fake names (Ligma joke)
- One character claimed to have "husband and wife"
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Behind The Scenes:
- Prankster texted friend: "there's hella TV crews outside"
- Spontaneous decision while at nearby gym
- Later commented: "the media is so dumb"
- Story reached as far as India
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Key Insight:
- Media's eagerness for negative coverage led to overlooking obvious signs
- Demonstrates how easily narratives can be manipulated
- Shows lack of basic verification in modern news reporting
- Highlights media's confirmation bias during corporate transitions
02:41 - 05:06
Full video: 12:38SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.