Youth Reject Data Collection

Sam Parr believes current data collection practices will be viewed as unacceptable by future generations, similar to how we now view smoking in restaurants. He uses personal examples and analogies to illustrate the unsettling nature of modern data collection.

Key Points:

• Privacy Violation Analogy:

  • Compares data collection to finding 10,000 unauthorized photos of yourself
  • Even if taken in public, it would feel violating
  • Similarly, people consent to data collection without fully understanding implications

• Generational Shift Prediction:

  • Next generation (current 5-10 year olds) will reject current privacy practices
  • Will drive development of privacy-focused products
  • Compares to how smoking in restaurants became unacceptable

• Current Privacy Landscape:

  • Apple positioning privacy as core value proposition
  • Detailed location tracking exists in iPhone settings
    • Tracks precise locations
    • Records travel methods
    • Logs app usage during movements

• Facebook's Privacy Challenge:

  • Apple's iOS update severely impacted Facebook's tracking capabilities
  • Users can opt out of data sharing
  • Facebook now only captures ~60% of conversion data
  • Struggling to provide same value to advertisers

• Business Impact:

  • Privacy changes affect small businesses
  • Creates challenges for advertising effectiveness
  • Benefits consumers by limiting detailed profile building