MrBeast Burger Lawsuit
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A story about how MrBeast Burger failed due to quality control issues with their cloud kitchen model.
"Cloud kitchens have a couple of issues. The way these work is they're just mom and pop restaurants and they send the packaging to them. If an order comes in that's in your area, you're gonna make a burger - just make whatever burger you normally make, just try to make a good cheeseburger, but wrap it up in this MrBeast Burger packaging and put it over here.
Because of that, you have no control over quality because you have 400 operators each making a different recipe, each with different quality control. At some point, MrBeast was like 'This is actually bad for my brand. People are ordering and it's not right, it's not good.'
Now they're in a lawsuit with each other because they're like 'Nope, you signed your rights to us, we're gonna keep calling it this' and they're saying he's hurting their business by speaking about it. Now he can't really talk about it."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.