Webinar Course Launch Strategy

A framework for launching and selling online courses using webinars and affiliate partnerships, based on Amy Porterfield's proven strategies.

Core Webinar Strategy

• Webinars work for all price points ($97-$2,500)
• Can be profitable even for lower-priced courses ($97-200)
• Example: Amy did 200+ webinars for a $97 course with great success

Affiliate Partnership Structure

• Recommend 50/50 revenue split with affiliates
  • Traditional/old school model that still works best
  • Some trending toward 30-40% but 50% is optimal
• Can be a major revenue stream
  • Can become second largest revenue stream
  • Potential for millions in affiliate revenue

Notable Success Examples

• Marie Forleo's B-School
  • Same course sold for 13 years
  • Started at $2,000, now $2,500
  • Annual launch model
  • Estimated $3M+ profit annually for 10+ years
  • Continuously improves marketing but keeps core content

Key Success Principles

• Don't reinvent the wheel
  • Find what works and double down
  • Stop starting from scratch
• Focus on proven models
  • Annual launch cycles
  • Consistent improvement of existing products
• Build multiple revenue streams
  • Own courses
  • Affiliate partnerships
  • Membership programs

Top Affiliate Partners Example

• Major players in space:
  • Jenna Kutcher
  • Gabby Bernstein
  • Stu McLaren
  • All promote "Digital Course Academy"

This framework shows how combining webinars with strategic affiliate partnerships can create sustainable, profitable online course businesses at various price points.