Empires Need 50-Year Horizons
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The discussion centers around how major business empires are built over very long time horizons, with specific focus on LVMH's evolution from a construction company to a luxury goods empire. The speakers reflect on how business diversification and empire-building happens over generations rather than years.
Key Points:
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Long-Term Business Evolution:
- Major business transformations typically play out over 50-100 year horizons
- These long arcs are hard to recognize when you're only looking at 5-10 year windows
- Example: LVMH started as a construction company before becoming a luxury goods empire
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Geographic Differences in Diversification:
- Chinese companies are noted for aggressive diversification
- Can transform from one industry to completely different ones within just a few years
- Often expand into unrelated areas like real estate
- Japanese companies have a similar approach
- Example: Yamaha makes diverse products from motorcycles to pianos to chainsaws
- This diversification strategy has a specific Japanese term (starts with "kazu")
- Chinese companies are noted for aggressive diversification
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Modern Business Evolution:
- While it might seem like this type of diversification happens less now:
- It's actually still occurring but requires a longer timeframe to observe
- Companies like SoftBank demonstrate modern examples of this approach
- The key is looking at business evolution through a multi-generational lens rather than quarterly results
- While it might seem like this type of diversification happens less now:
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Success Factors:
- Requires ability to see opportunities across different industries
- Need for long-term vision beyond immediate business focus
- Willingness to completely pivot from original business model (like LVMH's construction to luxury goods transition)
51:16 - 51:49
Full video: 55:56SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.