Health Keyword Opportunities

A discussion about the opportunity in creating health-focused content around "healthiest" keyword searches, with significant search volume and surprisingly low competition.

Search Volume Opportunities

• High monthly search volumes for "healthiest" queries:
  • Healthiest cereal: 50,000 searches/month
  • Healthiest bread: 30,000 searches/month
  • Healthiest cheese: 20,000 searches/month
  • Many variations including fast food options (e.g., "healthiest meal at Taco Bell")

Keyword Competition Analysis

• Current ranking sites are beatable
  • Sites like Thrillist and Healthline dominate but aren't specialized
  • Pure Wow ranks #1 for "healthiest cereal" but could be outranked
  • Keyword difficulty surprisingly low for many terms

Content Strategy Approach

• Use Ahrefs Keywords Explorer tool to:
  • Enter "healthiest food" as seed keyword
  • Review matching terms for content opportunities
  • Find hundreds of related keyword variations
  • Target terms like:
    • Healthiest tacos
    • Healthiest breads
    • Healthiest breakfast
    • Healthiest restaurant
    • Healthiest Starbucks
    • Healthiest Mexican food

Business Model Example

• Eat This Not That (owned by Galvanized Media):
  • Successful implementation of this model
  • Estimated revenue: $20-30 million range
  • Owns multiple related properties:
    • Eat This Not That
    • Travelicious
    • Celebwell

Market Opportunity

• Consumer demand driven by:
  • People wanting to eat healthy
  • Need for practical food choices
  • Desire for easy-to-access information
• Opportunity to improve on current listicle format
  • Create more user-friendly interfaces
  • Provide better organized information
  • Build sustainable traffic through SEO