Wordplay Platform Metrics

Dharmesh created Wordplay.com, an unlimited-play word guessing game that builds upon Wordle's concept by adding multiplayer challenges and unlimited gameplay. The game generates significant traffic and demonstrates potential for meaningful revenue through advertising.

Key Points:

• Core Product Features:

  • Unlimited plays (vs. Wordle's once per day)
  • Multiplayer challenge system
  • Share functionality for challenging friends
  • Simple link-based sharing for WhatsApp groups and social media

• Growth & Traffic:

  • 45 million total games played
  • 9.5 million unique visitors
  • 2-3,000 concurrent users at any time
  • Average user session increased from 4 to 14 minutes

• Revenue Potential:

  • $90,000/month through Google AdSense (when ads were active)
  • Minimal costs - only hosting expenses
  • Estimated value: $2-3 million (based on 5x multiple of yearly ad revenue)

• Distribution Strategy:

  • Initial traction through founder's social media (1M LinkedIn, 300k Twitter followers)
  • Viral growth through challenge/share feature
  • Multiple distribution channels (blog, email list, social media) creating a "flywheel" effect

• Future Opportunities:

  • Potential marketing/sales edition with industry-specific words
  • Possibility for sponsorships
  • Community building around the player base