NCAA Compliance Software

A software platform that monitors NCAA athlete endorsement deals for compliance violations, then leverages those findings to sell compliance monitoring services to universities.

Key Components:

  • Compliance Monitoring System:

    • Track athlete endorsement deals and social media activities
    • Monitor for potential NCAA rule violations
    • Document compliance issues and potential fines
  • Sales Strategy:

    • Identify violations at universities
    • Present findings to schools as evidence of compliance risks
    • Offer solution through subscription to monitoring software
    • Position as preventative measure against future violations
  • Platform Features:

    • Transparency and visibility into athlete deals
    • Payment infrastructure
    • Reporting capabilities
    • System of record for athlete earnings
    • Violation detection and alerts
  • Revenue Model:

    • Schools pay for monitoring service
    • Become locked in as system of record
    • Sell visibility and compliance protection
  • Value Proposition:

    • Help schools avoid compliance violations
    • Provide proof of problem before selling solution
    • Offer ongoing monitoring and protection
    • Simplify complex compliance requirements

The key insight is selling schools on a problem they already have (showing them actual violations) before offering the solution, making it an easier sell than just pitching compliance software directly.

10:02 - 12:23
Full video: 53:08
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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