NCAA Compliance Software
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A software platform that monitors NCAA athlete endorsement deals for compliance violations, then leverages those findings to sell compliance monitoring services to universities.
Key Components:
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Compliance Monitoring System:
- Track athlete endorsement deals and social media activities
- Monitor for potential NCAA rule violations
- Document compliance issues and potential fines
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Sales Strategy:
- Identify violations at universities
- Present findings to schools as evidence of compliance risks
- Offer solution through subscription to monitoring software
- Position as preventative measure against future violations
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Platform Features:
- Transparency and visibility into athlete deals
- Payment infrastructure
- Reporting capabilities
- System of record for athlete earnings
- Violation detection and alerts
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Revenue Model:
- Schools pay for monitoring service
- Become locked in as system of record
- Sell visibility and compliance protection
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Value Proposition:
- Help schools avoid compliance violations
- Provide proof of problem before selling solution
- Offer ongoing monitoring and protection
- Simplify complex compliance requirements
The key insight is selling schools on a problem they already have (showing them actual violations) before offering the solution, making it an easier sell than just pitching compliance software directly.
10:02 - 12:23
Full video: 53:08SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.