Speaking Circuit Credibility Tactics

A discussion about how people use book writing and speaking engagements as a path to higher paid speaking opportunities and business credibility.

Speaking Fee Examples

• Obama reportedly charges $1.2M per speaking engagement
• Gary Vaynerchuk charges $100k or requires $100k in book purchases
• Casey Neistat charged $25k + private flight ($6k) at peak popularity
• Ashton Kutcher charges around $150k
• Coach K (Duke basketball) charges $70k+

Book Writing Strategy

• Primary goal isn't book sales but speaking opportunities
• Key steps:
  • Write a book regardless of readership
  • Pay to get on bestseller lists (Amazon/NYT)
  • Use "bestseller" status to increase speaking fees (~$15k bump)
  • Book becomes credential for higher-paying speaking circuit

Additional Requirements Common in Speaking Contracts

• Example from Robert De Niro's contract:
  • Private jet transportation (Gulfstream)
  • Keep all costumes/props
  • Personal trainer accommodations
  • 7-day vacation at Ritz Carlton
  • Additional 5-day LA stay within 12 months
  • Family travel arrangements

Industry Insights

• Washington Speakers Bureau:
  • Revenue grew from $15M (1999) to $150M (2017)
  • Acquired by major ad agency
  • Represents high-profile speakers across industries
• Most speakers need to travel frequently
• Business model relies on being "professionally curious" about a topic