Creator-First Revenue Model
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DeSo is a blockchain-based social media platform that enables creator monetization through multiple revenue streams while allowing creators to keep most of their earnings. The platform uses an open content model where posts appear across multiple apps, with monetization built directly into the blockchain.
Key Points:
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Core Platform Structure:
- Content is open and appears across multiple apps (BitCloud, Diamond, CloudFeed, etc.)
- Uses blockchain to enable money-native features
- Platform takes minimal fees compared to traditional social networks
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Creator Monetization Methods:
- NFT sales with creator coin holder royalties
- Promoted posts/paid reposts
- Creator coins (social tokens) that fans can buy/sell
- Custom monetization features built by third-party apps
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Creator Coin System:
- Each creator has their own coin
- Coin holders receive dividends from creator's revenue streams
- Percentage of creator's earnings flows back to coin holders
- Creates incentive for early discovery of promising creators
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Revenue Model:
- Platform currency (DESO) appreciates with increased usage
- Apps can charge small competitive fees for services
- Majority of value flows to creators instead of platform
- Multiple apps compete to provide services, preventing monopolistic pricing
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Cash Flow Structure:
- Creator activities generate revenue
- Percentage flows to coin holders as dividends
- System designed to reward early supporters of creators
- Multiple revenue streams can be added over time
11:02 - 12:56
Full video: 01:10:50NA
Nader Al-Naji
Founder of BitClout, a social media platform that raised $257 million through cryptocurrency. Princeton University alumnus and Thirty-Under-Thirty award winner.
Previously known pseudonymously as "Diamondhands" in the blockchain community.