Pink Window Cleaning Brand
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A story about how Greg's partner discovered Pink's, a stylish window cleaning company that turned a boring business into a cool brand.
"My partner Jordan was rolling around Austin and sees this pink truck outside a house. Outside this pink truck were these men with mustaches and mullets wearing pink shirts tucked in. He's thinking to himself 'Is this a porno shoot? What's going on here?'
Then he sees this logo - Pink's window cleaning. He finds out it's a new window cleaning service based in Austin, and it's actually a franchise business. If you go to their website, they've basically taken this boring business of window washing and jazzed it up. They even have a merch store where they've sold thousands of hats.
For their Austin location with 7 employees, they're doing $742,000 in revenue and making 36% profit at $268,000. They've now expanded to franchising where they charge a 2% marketing fee, 7% royalty fee, and a franchise fee between $49,000 to $100,000."
Greg Isenberg
CEO of Late Checkout and former advisor to Reddit and TikTok. Hosts The Startup Ideas Podcast, sharing insights with over 70,000 newsletter subscribers.
Interviews notable figures like Jason Fried and Eric Ries, focusing on entrepreneurship and community building.