Annual Misogi Challenge

The Misogi Principle is a life philosophy adapted from an ancient Japanese ritual that focuses on planning meaningful experiences and building relationships. Here's the framework as explained by Jesse Itzler.

Core Components of the Misogi Principle

• Do one big "year-defining" thing annually
• Should result in something tangible to show for each year
• Takes only about 2-6% of your yearly time
• Examples from Jesse's life:
  • Bike ride across America
  • Living with a Navy SEAL for 30 days
  • Living in a monastery
  • Starting a new company

Kevin's Rule (Complementary Practice)

• Every other weekend, do something you normally wouldn't do
• Creates "mini adventures" throughout the year
• Examples:
  • Camping in extreme conditions
  • Learning something new
  • Taking kids on unexpected outings
  • Attending conferences outside your field

Long-term Impact Calculation

• If you live from age 35 to 85 (50 years):
  • Will accumulate 50 year-defining experiences (Misogi)
  • Will collect 300 mini adventures (Kevin's Rule)
  • Only requires 6-7 days out of 365 each year
  • Creates a rich life resume of experiences

Relationship Building Component

• Implement "3-minute daily" practice
  • Compliment someone
  • Congratulate someone
  • Console someone
• Focus on building authentic relationships
• Write 25-50 handwritten thank you letters annually
• Plant "permission slips" through small acts of connection

The framework emphasizes quality of life over grinding work culture, suggesting you don't need to sacrifice your life experiences for success.