Ticket-Based Shopping Experience
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Shaan proposes creating a ticket-based flea market shopping experience that transforms traditional thrift shopping into a fun, social event with gamification elements.
Key Points:
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Ticket-Based Shopping System:
- Customers buy a set number of tickets upfront (10, 20, or 30 tickets)
- Commit to finding items before shopping begins
- Eliminates the "should I get this?" decision paralysis of traditional thrift shopping
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Experience Design:
- Structure the market as a path or race similar to Spartan Race/Tough Mudder
- Use wristband scanning technology (like Indonesian food courts) instead of cash/card payments
- Take "before" photos when customers arrive
- Take "after" photos when they leave wearing their new finds
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Social Elements:
- Turn shopping into a group activity with friends
- Create Instagram-worthy moments with the transformation photos
- Make it feel like a party or event rather than just shopping
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Business Model Inspiration:
- Draws from Indonesian food courts where customers receive wristbands, scan for items, and pay at the end
- Transforms a mundane activity (shopping for used items) into a fun experience
- Creates a "makeover" element that adds excitement to the thrift shopping experience
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Target Experience:
- Customers leave with a complete new outfit or look
- The focus shifts from "should I buy this?" to "what's the most fun item I can find?"
- Customers can always purchase more tickets if they want to continue shopping
16:41 - 17:09
Full video: 52:37SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.