Ticket-Based Shopping Experience

Shaan proposes creating a ticket-based flea market shopping experience that transforms traditional thrift shopping into a fun, social event with gamification elements.

Key Points:

  • Ticket-Based Shopping System:

    • Customers buy a set number of tickets upfront (10, 20, or 30 tickets)
    • Commit to finding items before shopping begins
    • Eliminates the "should I get this?" decision paralysis of traditional thrift shopping
  • Experience Design:

    • Structure the market as a path or race similar to Spartan Race/Tough Mudder
    • Use wristband scanning technology (like Indonesian food courts) instead of cash/card payments
    • Take "before" photos when customers arrive
    • Take "after" photos when they leave wearing their new finds
  • Social Elements:

    • Turn shopping into a group activity with friends
    • Create Instagram-worthy moments with the transformation photos
    • Make it feel like a party or event rather than just shopping
  • Business Model Inspiration:

    • Draws from Indonesian food courts where customers receive wristbands, scan for items, and pay at the end
    • Transforms a mundane activity (shopping for used items) into a fun experience
    • Creates a "makeover" element that adds excitement to the thrift shopping experience
  • Target Experience:

    • Customers leave with a complete new outfit or look
    • The focus shifts from "should I buy this?" to "what's the most fun item I can find?"
    • Customers can always purchase more tickets if they want to continue shopping
16:41 - 17:09
Full video: 52:37
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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