Trading Group Communities
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A business model for paid communities focused on trading/investing in specific assets, where members pay a subscription fee to access information, tools, and a community that helps them make money through trading.
Key Characteristics:
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Two Critical Success Factors:
- High passion from community members
- Clear ability for members to make money
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Profitable Niches:
- Stock trading groups
- Sneakerhead communities
- NFT trading groups
- Trading cards
- Crypto communities
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Business Model Economics:
- Pricing can be high ($33/month mentioned as example)
- Revenue potential directly tied to:
- How much money members can make from the information
- Total addressable market of potential members
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Operational Benefits:
- Fast to grow with existing audience
- Low startup costs (can start with just a Facebook group)
- Lean team requirements
- Potentially high profitability
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Challenges:
- Monthly churn rates can be significant (7% mentioned as example)
- Need constant new member acquisition to offset churn
- Value decreases as more people get access to same information
- Not typically venture-scale businesses
14:01 - 16:15
Full video: 19:42SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.