Panda Express Tech Empire
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A story about how Panda Express grew from a traditional Chinese restaurant into a $10B tech-driven fast-food empire.
"Andrew and his wife started with Panda Inn, where his dad was the chef. Then fast food started taking off, and Andrew got fascinated with this idea of fast food and thought 'what if we did Chinese fast food?'
They did several smart strategic things. They opened locations in airports and military bases, which weren't the most profitable locations but great for brand awareness. His wife was a food engineer and was one of the first in Chinese restaurants to use tech for monitoring inventory and measuring operational speed. That's why they became so efficient and called themselves 'McDonald's of the East.'
They would find things that worked in one store and scale them. In Hawaii, one of their chefs created orange chicken. He thought 'I could take that one beef dish that's an appetizer that uses orange peels and combine it with general's style chicken.' Now they sell $100 million of orange chicken a year.
Today they do about $5.3 billion in sales annually, with almost all locations independently owned - no franchises. The CFO says they'll never go public - their job is to make this a multigenerational family-owned business. They're on track to become a $10 billion mom-and-pop company."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.