Social Media Comment Lifecycle

A breakdown of how content creators typically progress through stages of dealing with social media comments, from initial excitement to eventual detachment.

The 7 Stages of Social Media Comment Grief

  • Stage 1: Initial Excitement

    • Content creators eagerly read early comments
    • Early comments tend to be positive and encouraging
  • Stage 2: Growing Negativity

    • As popularity increases, comments become increasingly mean
    • Criticism becomes more frequent and harsh
  • Stage 3: Denial Phase

    • Creator claims they don't read comments
    • Secretly still reading them despite claiming otherwise
  • Stage 4: Toxicity Recognition

    • Creator realizes comment section has become too toxic
    • Mental health impact becomes apparent
  • Stage 5: Actual Detachment

    • Finally stops reading comments completely
    • Accepts that engagement with comments is unhealthy

Common Types of Negative Comments

  • The "Actually" Comments

    • People finding edge cases and loopholes
    • Constantly pointing out exceptions to statements
    • Try to prove the creator wrong on technicalities
  • The "Nobody Asked" Comments

    • Criticizing creators for sharing personal information
    • Questioning why certain topics are being discussed
    • Calling creators "douche" for sharing experiences
  • The "Anti-Future" Comments

    • Rejecting proposed future scenarios
    • Expressing cynicism about business/money discussions
    • Pushing back against change-related content

Note: Interestingly, appearance-based insults were notably absent from the comment sections discussed in this transcript, which the creators considered a positive outcome.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

WebsiteTwitter
Host
Restaurateur
E-commerce