Triple Whale's Unlikely Success
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Shaan Puri shares a story about his unexpected success investing in Triple Whale, a Shopify analytics tool.
"I invested in this company called Triple Whale that's basically a tool for Shopify store owners. It helps you see your dashboard and make sure your ads are working well. I invested because I thought I might use this for my e-com store, or maybe I should just invest in it.
I took my portfolio and ranked what I thought would be the breakouts versus least likely to be breakouts, because I suspected I might be surprised. I was very surprised. Our $75,000 investment in Triple Whale is currently worth $3,300,000, and it's been the biggest breakout from the fund so far.
It would have been one of the 5 that I did not guess would be this explosive rocket ship, because that's just not how I thought about it back then. When I saw it, it looked like this cool analytics tool for ecom Shopify stores - I didn't know how big that is and how fast it'll grow. It's been insane."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.