Liver King's Steroid Sales
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A story about how Liver King's leaked emails revealed his deliberate strategy to build his brand.
"If you want to know how they called their shot - we did an episode where we detailed the leaked emails from the Liver King where he's like 'yo I'm gonna take a bunch of steroids, I'm gonna build this brand, and then I'm gonna sell like $100,000,000 worth of products, that's what I'm gonna do' and then he did it."
This brief story was shared by Shaan Puri to illustrate how Liver King explicitly planned and executed his controversial but successful brand strategy.
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.