Google Reviews Book Hack
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Sam Parr shares a story about his friend Nick Gray's unique marketing strategy using Google Reviews.
"I've got this friend named Nick Gray. He's doing this new thing where whenever he goes to a bar, restaurant, museum, or anything, he takes a picture of the food or the front of the building and reviews it - but he puts his book in the picture.
He's been testing this over the past couple months and his photos have gotten 2 million views. He has reviews of everything - Panda Express, Lululemon, Charley's Subs, Vans store. Any store he goes to, he takes a really good picture of the front with his book in his hand.
He's got a blog post coming out about it where he's going to reveal all the results. I was just out to eat with him the other day and he pulled his book out of his bag to take a picture. When he showed me his Google reviews analytics, his photos in the last couple months have gotten 1.8-1.9 million views."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.