Partner Promotion Revenue

A systematic approach to revenue growth through a "Revenue To Be Found" (RTBF) model that works backwards from growth targets to identify and fill revenue gaps.

Core Model Components:

• Set specific monthly growth target (e.g., 30% month-over-month)
• Calculate required new revenue accounting for churn
• Identify existing reliable revenue sources
• Calculate RTBF (gap between target and existing sources)
• Develop strategies to fill the gap

Revenue Generation Strategies by Scale:

• Under $1,000 RTBF:
  • Direct sales through personal outreach
• Under $3,000 RTBF:
  • Monthly webinars to free users
  • One-time upgrade offers
• Under $5,000 RTBF:
  • Systematic weekly webinars
  • Multiple scheduled sessions
• $10,000+ RTBF:
  • Partner promotions
  • Affiliate marketing
  • Influencer collaborations

Innovative Solutions Found Through RTBF Pressure:

• Price Change Campaign:
  • Offered old pricing for limited time when raising prices
  • Generated $20,000 in MRR
• Summit Strategy:
  • Coordinated 15-20 partners for single large event
  • Scaled from $25,000 MRR (2015) to $130,000 MRR (recent)
  • Converted 2,000 paying customers from 60,000 signups

Key Benefits:

• Creates clear accountability
• Forces innovation through necessity
• Provides quantitative feedback on strategy effectiveness
• Simplifies growth tracking and planning