Nugget's Ad-Free Growth
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A story about how Nugget Comfort, a children's furniture company, achieved massive success without advertising.
"Nugget Comfort was started relatively recently. They had some mailing list for a prior product, but they made over $4 million in sales in a month with zero ad spend. The company was founded by Hannah Fussell, a former elementary school teacher.
They actually launched with a different product not geared towards young kids, had some Kickstarter at the beginning, and then when COVID hit, they had to reposition. They came up with this children's product - basically cool children's pillows that you can make into different shapes and forts. It's like a combination of Legos meets pillows.
What's interesting is there are certain industries like pets or children where people have just an endless budget to spend on things. These pillows sell for around $200-300, and they've grown so much they're now hiring senior accountants, warehouse operators, and production associates."
Steph Smith
Steph Smith is the host of the a16z podcast, focused on highlighting the most important trends within technology. Before joining Andreessen Horowitz, Steph led HubSpot's Creator Program, including their growing Podcast Network. She was also a writer for the Hustle.