Ogilvy's First Sentence Rule
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"The job of the first sentence is to get you to read the second sentence, and the job of the second sentence is to get you to read the third sentence"
24:39 - 25:19
Full video: 35:33BW
Ben Wilson
Ex-Producer of MFM
Ex-Producer of the "My First Million" podcast and founder of Takeover Media and Host of the "How to Take Over the World" Podcast.