Target Time-Money Markets

Shaan Puri shares his perspective on how to approach productized service businesses and market selection, particularly in the context of content creation and management services.

Key Points:

• Market Selection Strategy:

  • Target people who already have money but lack time
  • Avoid markets like podcasters who "don't have any money"
  • Look for customers where attention directly converts to revenue

• Content Remixing Service Opportunity:

  • Take existing content and repurpose it for different platforms
  • Examples include:
    • Converting podcast content into newsletters
    • Transforming long-form content into tweets
    • Adapting content for LinkedIn posts
  • High demand from content creators who are "up to their ears" in content creation

• Service Business Structure:

  • Model after successful "productized service" agencies
  • Examples of successful models:
    • Executive assistant services (like Athena)
    • Support services (like Shepherd)
    • Growth assistant services (managing Facebook ads, SEO, analytics)

• Implementation Strategy:

  • Create standardized processes
  • Train and manage service providers
  • Package services in a way that's easy to understand and buy
  • Focus on recurring revenue through subscription models

• Value Proposition:

  • Clients don't have to find providers
  • Clients don't have to train providers
  • Quality control is handled by the agency
  • Streamlined service delivery process

This approach has proven successful across various niches, with examples of companies reaching $400,000-500,000 in monthly recurring revenue.