Premium Domains Become Companies

Michael Saylor shares his strategy of acquiring and monetizing premium one-word English domain names, viewing them as scarce digital real estate that can be transformed into valuable businesses or sold for significant returns.

Key Points:

• Domain Portfolio Strategy:

  • Invested ~$2M to acquire premium one-word English domains
  • Owns approximately 16 top-level primary domain names
  • Examples include: alarm.com, wisdom.com, strategy.com, hope.com, michael.com, mike.com, angel.com, courage.com

• Monetization Approach:

  • Transform domains into businesses or sell them strategically
  • Turned $2M investment into over $100M in value
  • Notable sale: voice.com sold for $30M (largest naked domain sale in history)

• Value Proposition:

  • Universal understanding: Leverages words already known to 2B+ English speakers
  • Easy memorability and spelling
  • Direct navigation without search
  • Brand value already built into the English language

• Strategic Philosophy:

  • Treats domains like rare assets (compares to Picassos)
  • Values domains based on collective human investment in learning English
  • Focuses on building value rather than quick sales
  • Uses domains as foundation for building larger businesses (e.g., Alarm.com)