Internal Communication Gap

The speakers discuss how large companies have significant internal communication needs that aren't well served by existing tools, using examples from Facebook and other large organizations to illustrate the opportunity.

• Internal Publishing Systems:

  • Facebook uses internal podcasts for employee communication
  • Managers record content about managing at Facebook
  • Content is distributed exclusively to employees
  • Used for training and internal communications

• Large Company Communication Needs:

  • Companies with tens of thousands of employees need tools for:
    • Addressing company situations
    • Announcing product changes
    • Training on internal software
    • Distributing standardized messaging

• Current Market Gaps:

  • Limited options for internal broadcasting
  • Lack of private, secure streaming services
  • Need for internal-only content distribution
  • Different from mass audience tools like YouTube or Twitch

• Specific Tool Requirements:

  • Video streaming capabilities
  • Private chat/Q&A functionality
  • Security behind company walls
  • Internal tracking (like opens and clicks)
  • Easy formatting for company announcements

• Small Business Version:

  • Different needs but similar concept
  • Example: Gym owner needing to mass text employees
  • Challenge in setting up simple communication systems
  • Difficulty in making it part of company onboarding

• Key Challenge:

  • Hard to find studios/tools specifically for internal content
  • Existing solutions aren't tailored for internal company use
  • Need for specialized internal publishing platforms