State Gambling Affiliate Sites

A strategy of creating state-specific gambling affiliate websites that capitalize on the trend of US states legalizing online gambling. The approach focuses on being first-to-market in each state as legislation passes, building targeted content ahead of legalization.

Key Points:

• Market Opportunity:

  • Sports betting revenue doubling in less than 1 year
  • Currently $4.3B revenue in US (as of 2023)
  • Still only legal in limited states (fewer states than marijuana)

• Strategy:

  • Monitor states likely to legalize gambling
  • Create state-specific affiliate websites before legalization
  • Build content specifically for each state's market
  • Position site to rank when legislation passes
  • Sell to larger betting companies once established

• Proven Success Example:

  • New Jersey betting affiliate site sold for ~$46M
  • Minnesota betting affiliate site sold for similar amount (~$40M)
  • Both sold to same company within 2-year timespan
  • Merged with competitor to control market supply
  • Leveraged market position to demand higher affiliate rates

• Key Success Factors:

  • First mover advantage in each state
  • Hyper-targeted content for specific state
  • Patient approach - waiting for legislation
  • Building authority before competitors enter