Micro-Influencer Drink Brands
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A beverage printing system that allows users to create any drink at home using a specialized machine that combines water, flavoring, sugar, and alcohol cartridges. The system enables both consumers to make custom drinks and creators to launch their own beverage brands.
Key Points:
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Core Technology:
- Machine sits in kitchen like a printer
- Uses home water supply (90%+ of any beverage is water)
- Contains 3 cartridges: flavoring, sugar, and alcohol
- Can make water hot, cold, or carbonated
- Dispenses precise microliters of ingredients
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Product Capabilities:
- Creates various beverages on demand:
- Sparkling water
- Sodas
- Alcoholic drinks
- Hot tea
- Wine
- Custom flavor combinations
- Creates various beverages on demand:
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Business Model Innovation:
- Creators can launch beverage brands without manufacturing:
- Only need to create a recipe (like software)
- No bottling or distribution required
- Receive royalties when users print their drinks
- Accessible to micro-influencers (10k+ followers)
- Cost per drink around 55ยข
- Creators can launch beverage brands without manufacturing:
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Environmental & Economic Benefits:
- Eliminates traditional beverage supply chain:
- No factories
- No bottles
- No shipping
- No store shelf space
- Reduces plastic waste
- Enables long-tail of flavors that wouldn't be economical to bottle traditionally
- Eliminates traditional beverage supply chain:
26:00 - 28:18
Full video: 31:43SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.