Interest-Based Coworking Spaces

A coworking business model focused on creating sticky communities through shared interests, rather than just providing office space. The key is to target specific communities and create spaces where members want to stay long-term due to shared connections and interests.

Key Points:

• Focus on Member Retention:

  • Need members to stay for over a year
  • Stickiness comes from shared interests between members
  • Different from WeWork's general approach

• Finding Communities:

  • Source communities from:
    • Facebook groups
    • Meetup.com
    • Existing fan bases

• Target Markets:

  • Women (like The Wing)
  • Minority groups
  • Fitness enthusiasts
  • People working on similar types of projects

• Business Model Options:

  • Traditional owned locations
  • Licensing model:
    • Create network of existing coworking spaces
    • License the brand name
    • Offer members access to the network

• Alternative Revenue Opportunities:

  • Customer lead generation for:
    • Software companies
    • Banks
    • Businesses targeting freelancers/business owners
  • Focus on high LTV customers (tens of thousands of dollars)