Sam's Lead Price Validation
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Sam shares a story about how he validated a lead generation business idea in the trucking industry.
"I was testing a lead gen site and I emailed another lead gen site asking if they would buy leads from me and how much. They said they would pay $100 per lead for qualified commercial driver license folks if I could verify it with a picture of their license.
I assumed $100 was the lowest price point, so I went on LinkedIn and emailed marketing and growth managers at actual trucking companies. They told me they pay $150 per lead. This gave me a range of $100-150 per lead.
Then I drove ads and traffic to a website to get this information. I was able to get leads for $250. Even though I was losing money initially, I figured if I could get leads at $250 and they're willing to pay $150, there was potential to make it profitable with optimization."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.