Campus NIL Platform

Campus Inc is a D2C and B2B merchandise platform that enables college athletes to sell branded merchandise and profit from their name, image, and likeness (NIL). The platform connects universities, athletes, and students to create and sell licensed merchandise.

Key Points:

• Core Business Model:

  • Build licensed merch platforms for universities
  • Every athlete in every sport can sell merchandise
  • Train students on campus in design, sales, and marketing
  • Students support athletes and sell to other organizations like Greek system

• Current Traction:

  • $4.5M in sales last year
  • Projected $7M this year
  • 15 schools signed including Duke, UConn, Syracuse, and most of Big Ten
  • Over 600 athletes in queue
  • Mark Cuban invested through cold email

• Revenue Structure:

  • Athletes earn $8-15 per item sold
  • Products sold in stadiums and online
  • Athletes can sell merchandise during events (e.g., Final Four)
  • Example: Made college basketball team over $100k in regular season at University of Illinois

• Competitive Advantage:

  • Universities desperate to show NIL support
  • Coaches losing recruits to schools moving faster on NIL
  • 180,000 D1 athletes are micro-influencers
  • Unique customer acquisition through school → athlete → fan connection
  • Alternative to traditional D2C which relies on Facebook ads

• Operations:

  • 150 students across 40 campuses
  • Strong presence in Greek system
  • Recently expanded into sports due to NIL regulations