$100k Monthly Revenue

A creator built a multi-million dollar business teaching Microsoft Excel through social media content and online courses, scaling into the broader Microsoft Suite while maintaining minimal overhead costs.

Core Business Model

• Creates viral short-form content teaching Excel tips on TikTok, Instagram Reels, and YouTube
• Converts viewers into customers through online courses
• Expanded into teaching the full Microsoft Suite (PowerPoint, Word, Outlook)
• Runs "high energy Excel parties" (webinars) to attract corporate clients

Revenue & Operations

• Makes 6 figures monthly ($1M+ annually)
• Working towards $1M per month goal
• Peak sales days exceed $100k (during special events like Black Friday)
• Works 15 hours per week (except during course creation)

Cost Structure

• One overseas virtual assistant ($500/month)
• Thinkific course platform ($97/month)
• Video editor (contract basis)
• Total monthly expenses under $2,000

Growth Strategy

• Partnered with Microsoft for early access to new features
• Hired performance marketing agency to scale content
• Uses paid advertising to amplify already viral content
• Diversifying across multiple social platforms
• Targeting corporate training opportunities (ex: 1,500+ seat purchases)
• Creating custom versions for large enterprises

Competitive Advantage

• High-energy, engaging teaching style
• Quick, snackable content format
• First-mover advantage on new platforms
• Strong relationship with Microsoft
• Multi-platform distribution strategy