Let It Burn Framework
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A management philosophy about letting problems resolve themselves rather than immediately intervening. Based on the discussion between Andrew Wilkinson and Sam Parr about handling business challenges.
Core Concept
- When facing problems, sometimes the best approach is to "let it burn" rather than immediately jumping in to fix things
- Problems often resolve themselves without intervention
- Over-involvement can create dependency and prevent people from developing problem-solving skills
Key Principles
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Delayed Response Strategy
- Take 4 hours to respond instead of 10 minutes
- People often figure things out on their own when given time
- Train people that you don't respond quickly unless it's a genuine emergency
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Problem Resolution
- Many issues that seem critical will survive or get stronger without intervention
- When you don't jump in to solve problems, people develop their own solutions
- Letting things "burn" often leads to stronger, more resilient outcomes
Common Pitfalls to Avoid
- Creating Dependency
- If you constantly solve people's problems, they'll keep coming back for solutions
- Jumping in too quickly prevents others from developing problem-solving skills
- Quick responses train people to rely on you rather than think independently
Implementation Tips
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Set Expectations
- Train people that non-emergency issues don't require immediate response
- Create clear guidelines for what constitutes a true emergency
- Allow time for others to develop their own solutions
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Build Resilience
- Trust that systems and people can handle challenges without constant oversight
- Accept that some stress and difficulty is part of the growth process
- Resist the urge to immediately fix every problem that arises
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.