8 Sleep's Viral Tweet
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A story about how a single authentic tweet about 8 Sleep led to unexpected business opportunities.
Sam Parr shares: "I tweeted out that I love 8 Sleep. I don't have any affiliation with them, I just had one of their mattresses and I tweeted out how much I loved it. Right away their team reached out like 'hey can we do an affiliate deal or do you ever want to partner together?' I'm like 'no man, I'm just talking about cool stuff that I like.' But they said they sold a lot of mattresses from that tweet."
Reed Duchscher adds context: "The people that follow you can afford the product, they've probably been following you for a long time, and they trust what you say because you guys aren't shilling a ton of stuff constantly. So when you authentically talk about a product, people pay attention."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.