Creator Revenue Sharing
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Shaan proposes creating a creator-owned streaming platform specifically for comedy, where top comedians collectively own and control the platform, with revenue distributed based on viewership metrics.
Key Points:
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Platform Structure:
- White-labeled version of Netflix-like streaming technology
- Can be built in 6 months using standardized technology
- Exclusively for comedy content
- Potential billion-dollar valuation
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Creator Ownership Model:
- Platform owned by the comedians themselves
- Meritocratic revenue sharing based on viewership
- When subscribers join because of specific comedian's content, that comedian gets the revenue
- New comedians can join the syndicate as they rise up
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Key Requirements:
- Need to coordinate major comedians (like Chappelle, Kevin Hart) to participate
- Requires top talent as initial draws
- Fans must be willing to "jump the fence" and pay for content
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Revenue Model:
- Subscription-based service
- Revenue distributed proportionally based on audience contribution
- Each creator gets their share based on how many viewers they bring to the platform
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Challenge Identified:
- Main obstacle is coordinating the key artists to participate
- Need for new fan acquisition (as noted by Chappelle's counter-argument about Netflix's ability to reach new audiences)
01:23:32 - 01:25:46
Full video: 01:57:51SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.