Creator Revenue Sharing

Shaan proposes creating a creator-owned streaming platform specifically for comedy, where top comedians collectively own and control the platform, with revenue distributed based on viewership metrics.

Key Points:

  • Platform Structure:

    • White-labeled version of Netflix-like streaming technology
    • Can be built in 6 months using standardized technology
    • Exclusively for comedy content
    • Potential billion-dollar valuation
  • Creator Ownership Model:

    • Platform owned by the comedians themselves
    • Meritocratic revenue sharing based on viewership
    • When subscribers join because of specific comedian's content, that comedian gets the revenue
    • New comedians can join the syndicate as they rise up
  • Key Requirements:

    • Need to coordinate major comedians (like Chappelle, Kevin Hart) to participate
    • Requires top talent as initial draws
    • Fans must be willing to "jump the fence" and pay for content
  • Revenue Model:

    • Subscription-based service
    • Revenue distributed proportionally based on audience contribution
    • Each creator gets their share based on how many viewers they bring to the platform
  • Challenge Identified:

    • Main obstacle is coordinating the key artists to participate
    • Need for new fan acquisition (as noted by Chappelle's counter-argument about Netflix's ability to reach new audiences)
01:23:32 - 01:25:46
Full video: 01:57:51
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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