Copywork Writing Method

Copywork is a traditional learning technique where you hand-copy great writing to internalize patterns and improve your own writing abilities. Here's how it works based on Sam Parr's experience.

Core Concept

• Copy excellent writing by hand to learn patterns and techniques
• Similar to learning piano - start with basic songs before creating your own
• Focuses on understanding what makes great writing effective
• Traditional technique that isn't widely used anymore

Implementation Process

• Lock yourself in a room and practice for extended periods
• Copy writing samples by hand
• Make notes about specific techniques writers use
• Analyze what makes the writing special
• Practice consistently (Sam did this for 6 months, many hours per day)

Applications

• Copywriting for sales/marketing
• Speech writing
• Recruiting messaging
• Dating profiles
• Any situation requiring persuasive writing

Key Benefits

• Learn to identify what motivates people
• Understand how to use written words to drive action
• Develop ability to influence thoughts and behaviors
• Build foundation for creating original content
• Master persuasive writing techniques

Modern Application

• Sam created Copy That (copythat.com) to make this process easier
• 10-day exercise program to learn writing
• Can also do it independently by finding great writing examples
• Focus on hand-copying rather than typing

Note: Sam credits this method for his success as a copywriter and eventual business success with newsletters and other ventures.