30-Year Relationship Decisions

A framework for building long-term reputation in business, based on Michael Birch's approach to decision-making and integrity.

Core Philosophy

• Make decisions based on 30-year relationship timeframes
• Value reputation over short-term financial gains
• Focus on high integrity moves even when costly

Key Principles

• Follow through on commitments

  • Honor verbal agreements even without contracts
  • Maintain promises regardless of changing circumstances
  • Build trust through consistent follow-through

• Maintain Radical Honesty

  • Correct misstatements even when beneficial
  • Don't allow others to believe inflated numbers/claims
  • Be transparent about limitations and challenges

• Think Long-Term

  • Same people play the game for 30+ years in business
  • Short-term advantages aren't worth reputation damage
  • Relationships matter more than individual deals

Common Pitfalls to Avoid

• Short-term thinking driven by:

  • Fear of failure
  • Pressure to show results
  • Desire to appear more successful
  • Insecurity about position/status

• Rationalization of low integrity moves:

  • "Everyone does it this way"
  • "It's just a small exaggeration"
  • "No one will know the difference"

Benefits of High Integrity Approach

• Builds lasting trust with partners
• Creates strong industry reputation
• Reduces stress from maintaining appearances
• Attracts like-minded partners
• Enables peace of mind and confidence

The framework emphasizes that while some may succeed through low-integrity moves, the long-term value of reputation and relationships outweighs any short-term gains from compromising integrity.