Unbundling ChatGPT Queries

Guillermo Rauch shares insights on identifying business opportunities by analyzing how people use ChatGPT and turning those patterns into standalone products.

The concept of "unbundling ChatGPT"

  • Look for clusters of common queries people make to ChatGPT that could become entire platforms
  • Identify specific use cases that can be turned into opinionated workflows
  • Focus on permutations of existing technologies rather than building foundation models from scratch
  • Entrepreneurs should put pieces together in new ways rather than creating AI from scratch

Examples of unbundled ChatGPT use cases

  • Legal assistance

    • People asking for NDA drafts led to dedicated legal platforms
    • Taking a "slice" of ChatGPT's capabilities and focusing deeply on it
  • Web development

    • ChatGPT is good at outputting React, HTML, and Next.js code
    • This capability became the foundation for V Zero, a platform for web application development
    • V Zero is "like ChatGPT but for creating web applications instead of giving you text"
  • Game creation

    • Platform for people who want to create games without technical knowledge
    • Integrating AI-powered sound creation and other game elements
    • Democratizing game development for non-technical creators
  • Creative coding

    • AI for creative coding could enable the next generation of artists
    • Interactive art creation platforms
    • Example: Guillermo created a DOOM-based CAPTCHA by prompting his way through modifying the open-source code
  • Form creation (TypeForm-like)

    • Improving user experience through interface innovation
    • One question at a time approach makes forms more user-friendly
    • Similar to TurboTax's successful approach to simplifying complex processes

The value proposition

  • Democratizing creation for everyone
  • Cutting down development time from weeks to seconds
  • Providing enterprise-grade infrastructure out of the box
  • Offering performance, accessibility, and beautiful design by default
  • Enabling non-technical people to create sophisticated applications