Salmon Freezing Revelation

Shaan shares a story about a misconception they had when marketing salmon at their restaurant business.

"We were so excited about fresh never frozen salmon and it was like our calling card - not like those other guys with their frozen salmon. We used to go even further saying 'We don't even have a freezer in our restaurant, that's how fresh this is.'

Then we met the chef and he was like, 'You need to freeze the salmon, it kills the bacteria.' We were like, 'Oh shit, sorry!' We had to switch to flash frozen salmon to kill all of the bugs.

I remember seeing documentaries about how when the Japanese catch salmon they're going to use, they drop it into the boat that has a freezer - they freeze them on the spot. So I remember learning about that and thinking, 'Oh shit, everything I've been told is a lie.'"